If you are in sales, marketing, running a business or a startup or anywhere in-between, this is a good use of 5 minutes.
Often we only guess about why people buy our products or services. Sometimes we are selling or marketing for a reason that we think is the primary problem solver when in fact, our products and services can solve problems we never thought of.
Many drugs have been created to solve a problem and as they test, they find out that the drug can solve other problems that they never intended to solve. This is no different than what we face in business.
Watch this video and ask yourself: What is my milkshake equivalent?
Then start to figure out what job your customers are hiring your milkshake for.