This video is about a decade old but if you haven’t watched it, you need to. If you did and forgot about it, it is time for a refresher.
Permission marketing really set off the digital marketing boom. At no other point in history did small businesses have a more equal playing field as they do now, well as equal as it can get anyway. From organic search to PPC, any company of any size can be found.
Where you have trained yourself to ignore TV and Radio ads, it is completely different when you’re searching for something on the net. If you’re looking for a 60″ LED TV on Google, and you see an ad or organic search result for a TV that fits your specs, well damn, you don’t mind that so much do you?
Anyway, video is a tad bit long but def worth a watch over lunch sometime.